one’s ill reputation spreads far and wide ? 誕惟民怨，庶群自酒，～，故天降喪于殷，罔愛(ài)于殷。(《尚書(shū)·酒誥》) The rank odour of the people’s resentments,and the drunkenness of his herds of creatures,went loudly up on high,so that Heaven sent down ruin on Yin and showed no love for Yin.